By Brian Shelton — Founder, Grow Predictably TL;DR: Getting named when a buyer asks an assistant which vendors to consider is four decisions in order, not a list of tactics. Decide which buying decision to compete on, translate your pages into the question your buyer actually asks, measure that one thing first, and name who…
When you create a data-driven content strategy for your B2B SaaS company, you gain the power to attract the right potential customers, deliver personalized experiences, and increase your ROI. The benefits are undeniable—more targeted content, higher engagement, and more conversions. One common misconception is that producing more content equals better results. But that’s a myth….
B2B SaaS podcast marketing builds authority and generates qualified leads by positioning founders and executives as trusted voices in their niche—reaching audiences who prefer audio content over reading blogs. If you’ve considered starting a podcast but dismissed it as “too much work for unclear ROI,” you’re missing one of the highest-leverage channels for building trust…
B2B SaaS product documentation that works reduces support tickets, accelerates user adoption, and prevents churn—80% of customers abandon services because they don’t know how to use them, and poor documentation is often the culprit. If your support team keeps answering the same questions despite having docs, your documentation isn’t solving the problem it’s supposed to…
By Brian Shelton — Founder of GrowPredictably.com TL;DR: A B2B SaaS webinar earns its hour by helping one buying committee make one decision, with the payload delivered in the first 30 minutes rather than saved for a reveal at the end. Webinar platforms publish conflicting attention benchmarks, so design against the lower one. The session…
Are your B2B SaaS marketing efforts falling flat? You’re not alone—many businesses struggle to make their technical content engaging. The common mistake? Thinking that data alone can sell a product. In reality, stories are what capture attention and keep customers coming back. The problem is that many SaaS marketers believe that storytelling doesn’t fit in…
Have you ever felt like no matter how many features your SaaS has, it’s just not connecting with potential customers? Your features are not the issue here. The thing is, features alone can’t show prospects what your product can do for their business. A common mistake SaaS companies make is relying on technical jargon or…
TL;DR: The best B2B SaaS LinkedIn content gives buyers a useful reason to trust how you think. Rotate through ten repeatable formats, including thought leadership, how-to posts, customer stories, polls, and carousels. Then judge each format by the conversations it creates, the buyers it reaches, and the time it takes to produce, not impressions alone….
Has the idea of creating fresh, engaging content become your nightly nightmare? Do you feel like you’re always playing catch-up with your competitors’ viral posts? Consider this fact: User generated content in B2B SaaS platforms is trusted by 92% of consumers over traditional advertising. This highlights the importance of authentic reviews and testimonials in influencing…
B2B SaaS marketing terms define the metrics, strategies, and frameworks that drive successful software marketing—from customer acquisition and retention to revenue models and growth tactics. If you’ve nodded along in meetings while terms like “MRR churn,” “product-led growth,” or “expansion revenue” get thrown around without fully understanding them, you’re not alone—and it’s hurting your decision-making….
Churn rate is the percentage of customers (logo churn) or recurring revenue (revenue churn) a B2B SaaS company loses over a set period. It is the clearest read on whether the value you sold actually lands after the sale. A rate well above benchmark usually traces to one upstream constraint rather than broad failure. Oh,…
Monthly recurring revenue (MRR) is the predictable subscription revenue a B2B SaaS company earns each month from active contracts, normalized to a monthly figure. It strips out one-time charges and usage spikes, so it shows the true run-rate of your recurring base and how fast new, expansion, and churned revenue are moving it. What do…
Product-market fit is the point where a B2B SaaS product meets a real market demand so well that customers adopt it, stay, and refer it on their own. It shows up in the numbers as low churn, organic pull, and shortening sales cycles. Before it, growth spend leaks. After it, the same spend compounds. Before…
Customer lifetime value (LTV, also CLV) is the total gross-margin revenue a B2B SaaS customer generates across their entire relationship with you. It blends average revenue, gross margin, and retention, so it answers the question behind every acquisition decision: how much one customer is worth before they churn, and what you can afford to spend…
Customer retention rate is the percentage of customers a B2B SaaS company keeps over a given period, the mirror image of churn. It measures how well your product delivers the outcome customers paid for, and because retained revenue compounds, small gains in retention move growth far more than the same effort spent winning new logos….
Net Promoter Score (NPS) is a loyalty metric that asks how likely a customer is to recommend you on a 0 to 10 scale, then subtracts the share of detractors (0 to 6) from promoters (9 to 10). For B2B SaaS it works as a leading indicator of retention and word-of-mouth growth, well beyond a…
B2B SaaS lead generation is the process of attracting and converting prospects into qualified sales opportunities through targeted marketing—63% of marketers cite generating traffic and leads as their biggest challenge. If you’re struggling with long sales cycles, reaching decision-makers, and maintaining a steady pipeline, you’re facing the core challenge every B2B SaaS marketer deals with….
B2B SaaS (business-to-business software as a service) is cloud-based software that one company sells to other companies on a recurring subscription, accessed over the internet instead of installed and maintained in-house. It solves a specific operational or revenue problem for teams, and its economics run on retention and expansion rather than one-time sales. For the…
TL;DR A B2B SaaS growth strategy works when you diagnose the binding constraint on your Customer Value Journey before adding another dollar of headcount or media. Most teams add SDRs, content, and tools at every stage and produce activity without compounding pipeline. The bottleneck is rarely where the activity is. It sits at the one…
TL;DR B2B SaaS marketing in 2026 wins when you diagnose which Customer Value Journey stage is your binding constraint, then pick the tactic that fits. Most teams I’ve watched burn budget on lead generation, email outreach, and AI tooling before they know which stage is broken. The real unlock is treating strategy as a stage-by-stage…